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I’ve just sold our family firm Alertacall to a huge technology business. This is why.
It’s not every night that as the clock turns midnight, whilst drinking a cup of tea and eating a ginger biscuit (one of those large ones with the chocolate chips) you come to realise that you’ve just sold your business of 22 years to a £32 billion technology giant and that life is now going to be quite different. But indeed that is what happened to me on the 1st of July 2026. So why?
Hello, I’m James Batchelor MBE
Expert on technology, entrepreneurship and digitisation for the ageing population - campaigner to Prevent Undiscovered Deaths - and inventor of the 'I am okay' button
My name is James Batchelor and every day I strive to discover new ways to use Technology, Leadership and Change to help organisations grow and also make the world a better place too.
I want everybody to understand this potential. That’s why I work as a mentor for other founders, entrepreneurs and passionate people. And, that’s why I am sharing my own insights and those of other brilliant people with you here.
I make regular speaker appearances, talking about themes including entrepreneurship, being a founder and the use of technology to help older and vulnerable people. I am also available to take part in media and expert-panel interviews on these subjects.
In 2004 I invented the ‘I am okay’ button (which we have evolved in to OKEachDay®) and various other processes to improve contact for older and higher needs people. This along with imitations inspired by it, has gone on to protect and improve contact for hundreds of thousands of people all over the UK and beyond.
I am also the founder of Alertacall – a ‘Queen’s Award’ winning company that helps tens of thousands of people feel safe, connected and informed whilst also combating loneliness and isolation.
I have also worked with a number of charities, including as Trustee of The Silver Line; a British charity helpline for older people founded by Dame Esther Rantzen.
In 2025 I was honoured to be made MBE by King Charles on behalf of the UK Government for ‘Services to Technology For Older People’.
My work and my life has one simple philosophy: Live Well, Give Back.

