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Blowing your trumpet: When are awards really worth winning?
Look at any local news website and you’ll soon be assailed by stories of businesses winning (supposedly “prestigious”) awards. The message is clear; there are lots of awards around. You could probably enter one every week if you like.
The real question is whether they are actually meaningful and resonate with your target market. Aside from having a nice trophy to put on the mantelpiece, will they contribute anything to your business in the long term?
Hello, I’m James Batchelor
Expert on technology, entrepreneurship and digitisation for the ageing population
My name is James Batchelor and every day I strive to discover new ways to use Technology, Leadership and Change to help organisations not just make money, but make the world a better place too.
I want everybody to understand this potential. That’s why I work as a mentor for other founders and entrepreneurs. And, that’s why I am sharing my own insights and those of other brilliant people with you here.
In 2004 I invented the “I am OK button” (which we have evolved in to OKEachDay®) and founded Alertacall – an award-winning company that helps tens of thousands of people feel safe, connected and informed whilst also combating loneliness and isolation.
I also work with a number of charities, including as Trustee of The Silver Line; a British charity helpline for older people founded by Dame Esther Rantzen.
My work and my life has one simple philosophy: Live Well, Give Back.