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I’ve just sold our family firm Alertacall to a huge technology business. This is why.
It’s not every night that as the clock turns midnight, whilst drinking a cup of tea and eating a ginger biscuit (one of those large ones with the chocolate chips) you come to realise that you’ve just sold your business of 22 years to a £32 billion technology giant and that life is now going to be quite different. But indeed that is what happened to me on the 1st of July 2026. So why?
Hello, I’m James Batchelor MBE
Serial founder, inventor of the 'I am okay' button and AgeTech pioneer. Mentor to founders, entrepreneurs and students. Campaigns for youth entrepreneurship and more regular contact for older people.
My name is James Batchelor and I’m a founder of 10 ventures over three decades, inspired by a passion for using technology to connect people. Much of my time is spent mentoring founders, entrepreneurs and students, with a particular focus on those from non-privileged backgrounds.
I also enjoy speaking about themes including being a founder, selling new ideas, and technology for the ageing population – and am available for lectures, interviews and panels.
In 2004 I invented the ‘I am okay’ button and other technologies to improve contact for older people. These innovations now protect many thousands of people worldwide. I also founded Alertacall, a pioneering AgeTech venture that saves lives, won national awards and planted 25k+ trees. After 22 years I exited to a global ‘buy and hold’ technology group.
In 2025 was honoured to be made MBE by King Charles , on behalf of the UK Government, for ‘Services to Technology For Older People’.
I’ve supported several charities, including having served as a Trustee of The Silver Line; a British charity helpline for older people founded by the late Dame Esther Rantzen.
My time is also spent campaigning to increase regular contact with isolated people living in social housing, and inspiring young people from non-privileged backgrounds in to entrepreneurship.
My work and my life has one simple philosophy: Live Well, Give Back.

